Differentiated brand building of traditional mountain scenic spots in Jiangxi Province: Insights from tourists’ perception images and sentiment characteristics

• Yaguang Hu,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Resources, Software, Supervision, Validation, Writing – original draft

  Affiliation Jiangxi Modern Service Industry Development Research Institute, Jiangxi Flight University, Nanchang, China

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• Lei Yang,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation School of History, Nanjing University, Nanjing, China

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• Dongbo Xu

  Roles Data curation, Formal analysis, Supervision, Writing – review & editing

  * E-mail: xudongbo1986@njau.edu.cn

  Affiliation Center of National Security and National Defense Education, Nanjing Agricultural University, Nanjing, China

  https://orcid.org/0000-0003-2548-5262

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