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Open Access

Peer-reviewed

Research Article

Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques

Shima Roosta ,

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: shima.roosta@yahoo.com (SR); sjsadjadi@iust.ac.ir (SJS)

Affiliation Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran

https://orcid.org/0000-0001-5014-3673

⨯
Seyed Jafar Sadjadi ,

Roles Supervision

* E-mail: shima.roosta@yahoo.com (SR); sjsadjadi@iust.ac.ir (SJS)

Affiliation Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran
⨯
Ahmad Makui

Roles Supervision

Affiliation Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran
⨯

Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques

Shima Roosta,
Seyed Jafar Sadjadi,
Ahmad Makui

x

Published: August 21, 2025
https://doi.org/10.1371/journal.pone.0330338

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