Leveraging the potential of social media: Unveiling the influence of customer-generated photos on customer behavior

• Asif Ali Safeer ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: aasafeer@outlook.com

  Affiliation Business School, Huanggang Normal University, Huanggang, China

  https://orcid.org/0000-0001-5877-1201

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• Muhammad Abrar,

  Roles Conceptualization, Data curation, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Lyallpur Business School, Government College University, Faisalabad, Pakistan

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• Yewang Zhou

  Roles Conceptualization, Investigation, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Business School, Huanggang Normal University, Huanggang, China

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