Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price

• Chuan Zheng,

  Roles Formal analysis, Investigation, Project administration, Software, Visualization, Writing – original draft

  Affiliations Luzhou Vocational and Technical College, Luzhou, Sichuan, China, School of Business Management, Universiti Utara Malaysia, Sintok, Kedah, Malaysia

  https://orcid.org/0009-0004-2764-6634

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• Danling Sun ,

  Roles Conceptualization, Data curation, Methodology, Resources, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: darlingsun2024@gmail.com

  Affiliation Luzhou Vocational and Technical College, Luzhou, Sichuan, China

  https://orcid.org/0009-0001-6712-760X

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• Munirah Khamarudin,

  Roles Conceptualization, Supervision, Validation, Writing – review & editing

  Affiliation School of Business Management, Universiti Utara Malaysia, Sintok, Kedah, Malaysia

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• Azanin Ahmad,

  Roles Conceptualization, Methodology, Supervision, Writing – review & editing

  Affiliation School of Business Management, Universiti Utara Malaysia, Sintok, Kedah, Malaysia

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• Han Wei,

  Roles Investigation, Resources, Visualization, Writing – original draft

  Affiliation Sichuan Vocational College of Chemical Technology, Luzhou, Sichuan, China

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• Jie Xu

  Roles Data curation, Methodology, Software, Validation, Writing – review & editing

  Affiliation School of Literature and Media, Chaohu University, Hefei, China

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