How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory

• Chi Thanh Bui,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Department of Business, FPT University, Can Tho, Vietnam

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• Thi Thuy An Ngo ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Supervision, Validation, Writing – review & editing

  * E-mail: anntt24@fe.edu.vn

  Affiliation Department of Soft Skills, FPT University, Can Tho, Vietnam

  https://orcid.org/0000-0001-7510-972X

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• Huynh Khanh Long Chau,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Software, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Business, FPT University, Can Tho, Vietnam

  https://orcid.org/0009-0001-3362-5299

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• Nguyen Phuc Nguyen Tran

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Software, Validation, Writing – original draft, Writing – review & editing

  Affiliation Department of Business, FPT University, Can Tho, Vietnam

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