Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon

• Juan Du,

  Roles Investigation, Methodology, Writing – original draft

  Affiliation Department of Public Physical Education, Fujian Agriculture and Forestry University, Fuzhou, China

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• Guifeng Zheng,

  Roles Project administration, Resources

  Affiliation Physical Education Department, Xiamen University Tan Kah Kee College, Zhangzhou, China

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• Jingxuan Liang ,

  Roles Data curation, Formal analysis, Validation, Visualization, Writing – review & editing

  * E-mail: 2022210005@stu.njau.edu.cn (JL); yongqiangma2014@fafu.edu.cn (YM)

  Affiliation College of Humanities & Social Development, Nanjing Agricultural University, Nanjing, China

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• Yongqiang Ma

  Roles Funding acquisition, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: 2022210005@stu.njau.edu.cn (JL); yongqiangma2014@fafu.edu.cn (YM)

  Affiliation Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou, China

  https://orcid.org/0009-0007-8376-8718

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