Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products

• SuJin Bak,

  Roles Conceptualization, Data curation, Funding acquisition, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Advanced Institute of Convergence Technology, Suwon, Gyeonggi-do, South Korea

  https://orcid.org/0000-0001-6917-5560

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• Jaeyoung Shin ,

  Roles Formal analysis, Methodology, Supervision, Validation, Writing – original draft, Writing – review & editing

  * E-mail: jyshin34@ut.ac.kr

  Affiliation Department of AI Data Engineering, Korea National University of Transportation, Uiwang, Gyeonggi-do, South Korea

  https://orcid.org/0000-0003-2899-6893

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• Daeun Kim,

  Roles Data curation, Formal analysis, Investigation, Methodology, Software, Visualization, Writing – review & editing

  Affiliation Department of Applied Artificial Intelligence, Hanyang University, Ansan, Gyeonggi-do, South Korea

  https://orcid.org/0009-0003-8942-9371

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• Sungkean Kim

  Roles Project administration, Resources, Supervision, Writing – review & editing

  Affiliations Department of Applied Artificial Intelligence, Hanyang University, Ansan, Gyeonggi-do, South Korea, Department of Human-Computer Interaction, Hanyang University, Ansan, Gyeonggi-do, South Korea

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