Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!

• Yuyang Tian,

  Roles Data curation, Writing – original draft, Writing – review & editing

  Affiliation College of Creative Arts, Universiti Teknologi MARA (UiTM), Shah Alam, Selangor, Malaysia

  https://orcid.org/0009-0006-9966-6057

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• Siti Farhana Zakaria ,

  Roles Methodology, Validation, Supervision, Writing – original draft

  * E-mail: farha981@uitm.edu.my

  Affiliation College of Creative Arts, Universiti Teknologi MARA (UiTM), Shah Alam, Selangor, Malaysia

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• Yinghui Du,

  Roles Conceptualization, Data curation, Writing – review & editing

  Affiliation Faculty of Art, Sustainability and Creative Industry, Sultan Idris Education University, Tanjung Malim, Malaysia

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• Ye Qiu,

  Roles Investigation, Visualization, Writing – review & editing

  Affiliation College of Arts and Media, Nanning University of Science and Technology, Nanning, China

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• Zenghui Tian

  Roles Conceptualization, Data curation, Formal analysis, Writing – original draft

  Affiliation Faculty of Art, Sustainability and Creative Industry, Sultan Idris Education University, Tanjung Malim, Malaysia

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