Exploring knowledge sharing intention of digitalization of rural intangible cultural heritage (DRICH): Integrating stimulus-organism-response (SOR) theory and social exchange theory (SET)

• Bo Zhang ,

  Contributed equally to this work with: Bo Zhang

  Roles Formal analysis, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  ¶This author contributed equally to this work.

  Affiliation College of Art, Northeastern University, Shenyang City, China

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• Yannan Zhang

  Roles Conceptualization, Data curation, Project administration, Supervision, Writing – review & editing

  * E-mail: 15502619266@163.com

  ¶This author contributed equally to this work.

  Affiliation College of Art, Northeastern University, Shenyang City, China

  https://orcid.org/0009-0000-4205-4718

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