Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception

• Anh Duc Do,

  Roles Conceptualization, Methodology, Writing – original draft

  Affiliation National Economics University, Hanoi, Vietnam

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• Dieu Linh Ha ,

  Roles Supervision, Writing – review & editing

  * E-mail: linhhd@neu.edu.vn

  Affiliation National Economics University, Hanoi, Vietnam

  https://orcid.org/0000-0002-6978-7409

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• Thi Thuy Linh Phan,

  Roles Validation, Visualization

  Affiliation National Economics University, Hanoi, Vietnam

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• Thi Mai Bui,

  Roles Investigation, Project administration

  Affiliation National Economics University, Hanoi, Vietnam

  https://orcid.org/0009-0003-3862-357X

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• Tran Bao Ngoc Le,

  Roles Writing – review & editing

  Affiliation National Economics University, Hanoi, Vietnam

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• Minh Ngoc Tran,

  Roles Resources, Software

  Affiliation National Economics University, Hanoi, Vietnam

  https://orcid.org/0009-0003-3677-9888

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• Diem Quynh Dang

  Roles Data curation, Formal analysis

  Affiliation National Economics University, Hanoi, Vietnam

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