Mask wearing as a prosocial behavior: Proposing and testing the moral norms activation model

• Monique M. Turner ,

  Contributed equally to this work with: Monique M. Turner, Youjin Jang

  Roles Conceptualization, Funding acquisition, Methodology, Resources, Supervision, Writing – original draft, Writing – review & editing

  Affiliation Department of Communication, Michigan State University, East Lansing, Michigan, United States of America

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• Youjin Jang ,

  Contributed equally to this work with: Monique M. Turner, Youjin Jang

  Roles Conceptualization, Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  * E-mail: jangyouj@gmail.com

  Affiliation Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, United States of America

  https://orcid.org/0000-0001-6106-2908

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• Ruth Heo ,

  Roles Conceptualization, Writing – original draft, Writing – review & editing

  ¶‡ RH, QY, RW, MKL, and T-QP also contributed equally to this work.

  Affiliation Department of Communication, Michigan State University, East Lansing, Michigan, United States of America

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• Qijia Ye ,

  Roles Conceptualization, Writing – original draft, Writing – review & editing

  ¶‡ RH, QY, RW, MKL, and T-QP also contributed equally to this work.

  Affiliation Annenberg School of Communication, University of Pennsylvania, Philadelphia, Pennsylvania, United States of America

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• Rachel Wade ,

  Roles Conceptualization, Writing – original draft, Writing – review & editing

  ¶‡ RH, QY, RW, MKL, and T-QP also contributed equally to this work.

  Affiliation School of Communication, The Ohio State University, Columbus, Ohio, United States of America

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• Maria Knight Lapinski ,

  Roles Funding acquisition, Supervision, Writing – review & editing

  ¶‡ RH, QY, RW, MKL, and T-QP also contributed equally to this work.

  Affiliations Department of Communication, Michigan State University, East Lansing, Michigan, United States of America, AgBioResearch, Michigan State University, East Lansing, Michigan, United States of America

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• Tai-Quan Peng

  Roles Data curation, Funding acquisition, Writing – review & editing

  ¶‡ RH, QY, RW, MKL, and T-QP also contributed equally to this work.

  Affiliation Department of Communication, Michigan State University, East Lansing, Michigan, United States of America

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