Analyzing the role of customers’ experiences and emotional responses in shaping Generation Z’s impulse buying behavior on Shopee video platform

• Thi Thuy An Ngo ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Supervision, Validation, Writing – review & editing

  * E-mail: anntt24@fe.edu.vn

  Affiliation Department of Soft Skills, FPT University, Can Tho, Vietnam

  https://orcid.org/0000-0001-7510-972X

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• Hoang Lan Thanh Nguyen,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Visualization, Writing – original draft

  Affiliation Department of Business Administration, FPT University, Can Tho, Vietnam

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• Ho Truc Anh Mai,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Resources, Writing – original draft

  Affiliation Department of Business Administration, FPT University, Can Tho, Vietnam

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• Hoang Phi Nguyen,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Resources, Software, Writing – original draft

  Affiliation Department of Business Administration, FPT University, Can Tho, Vietnam

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• Thi Huyen Tran Mai,

  Roles Conceptualization, Investigation, Resources, Writing – original draft

  Affiliation Department of Business Administration, FPT University, Can Tho, Vietnam

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• Phuoc Long Hoang

  Roles Conceptualization, Investigation, Resources, Writing – original draft

  Affiliation Department of Business Administration, FPT University, Can Tho, Vietnam

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