Explaining subscription intention for video streaming platforms in China: Integrating the UTAUT2 model, perceived value theory, and S-O-R theory

• Tong Wu,

  Roles Conceptualization, Formal analysis, Software, Writing – original draft

  Affiliations Faculty of Media Management, Qingdao Film Academy, Qingdao, Shandong Province, China, Department of Film and Animation, College of Communication, Qingdao University of Science and Technology, Qingdao, Shandong Province, China, Faculty of Business and Law, Taylor’s University, Subang Jaya, Selangor Darul Ehsan, Malaysia,

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• Nan Jiang,

  Roles Data curation, Methodology, Software, Supervision, Visualization

  Affiliation Faculty of Business and Law, Taylor’s University, Subang Jaya, Selangor Darul Ehsan, Malaysia,

  https://orcid.org/0000-0002-4410-6283

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• Saeed Pahlevan Sharif,

  Roles Investigation, Supervision, Validation, Visualization, Writing – review & editing

  Affiliation Business School, Sunway University, Subang Jaya, Selangor Darul Ehsan, Malaysia

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• Mobai Chen

  Roles Funding acquisition, Project administration, Resources, Supervision

  * E-mail: 18562637820@163.com & 02604@qust.edu.cn

  Affiliation Department of Film and Animation, College of Communication, Qingdao University of Science and Technology, Qingdao, Shandong Province, China

  https://orcid.org/0009-0001-3188-0368

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