Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory

• Haiyan Miao ,

  Roles Conceptualization, Formal analysis, Funding acquisition, Writing – original draft

  * E-mail: miaohaiyan00@163.com

  Affiliation School of Business Administration, Shandong Women’s University, Ji’nan, China

  https://orcid.org/0009-0009-1971-7726

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• Yongsheng Yin,

  Roles Investigation, Writing – original draft

  Affiliation School of Business, Shandong Yingcai University, Ji’nan, China

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• Yuanyuan Zhao,

  Roles Investigation

  Affiliation School of Business Administration, Shandong Women’s University, Ji’nan, China

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• Qian Gao

  Roles Data curation

  Affiliation School of Business Administration, Shandong Women’s University, Ji’nan, China

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