Engaging social media users with corporate social responsibility messages: An integrated theoretical approach in the automotive industry during social media era

• He Dong,

  Roles Investigation, Methodology, Supervision, Writing – original draft, Writing – review & editing

  Affiliation Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

  https://orcid.org/0000-0002-0354-3399

  ⨯
• Pan Zhao,

  Roles Data curation, Supervision, Writing – review & editing

  Affiliation Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

  ⨯
• Cindy Sing Bik Ngai

  Roles Investigation, Methodology, Supervision, Writing – review & editing

  * E-mail: cindy.sb.ngai@polyu.edu.hk

  Affiliation Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hung Hom, Hong Kong

  https://orcid.org/0000-0002-0664-075X

  ⨯