Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains?

• Xinyan Yan,

  Roles Formal analysis, Investigation, Writing – original draft

  Affiliation School of Business Administration (MBA), Zhejiang Gongshang University, Hangzhou, China

  https://orcid.org/0009-0003-8204-0283

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• Qihui Lu,

  Roles Funding acquisition, Methodology, Writing – original draft

  Affiliations Modern Business Research Center of Zhejiang Gongshang University, Hangzhou, China, Inamori Business School, Zhejiang Gongshang University, Hangzhou, China, School of Business Administration (MBA), Zhejiang Gongshang University, Hangzhou, China, Enterprise Digital Intelligence and Business Analysis Research Center, Zhejiang Gongshang University, Hangzhou, China

  https://orcid.org/0000-0002-4298-9123

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• Di Xiao

  Roles Formal analysis, Funding acquisition, Investigation, Methodology, Writing – original draft

  * E-mail: xiaodi@mail.zjgsu.edu.cn

  Affiliations Modern Business Research Center of Zhejiang Gongshang University, Hangzhou, China, Inamori Business School, Zhejiang Gongshang University, Hangzhou, China, School of Business Administration (MBA), Zhejiang Gongshang University, Hangzhou, China, Enterprise Digital Intelligence and Business Analysis Research Center, Zhejiang Gongshang University, Hangzhou, China

  https://orcid.org/0009-0004-6123-860X

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