Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence

• Min Li,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliations Department of Design, Tongmyong University, Busan, Republic of Korea, School of Art and Design, Nanjing Audit University Jinshen College, Nanjing, China

  https://orcid.org/0009-0000-8562-1540

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• Wonjun Chung

  Roles Conceptualization, Methodology, Supervision

  * E-mail: jwjchumg620@gmail.com

  Affiliation Department of Design, Tongmyong University, Busan, Republic of Korea

  https://orcid.org/0009-0004-7892-6169

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