Live streaming mode selection strategy under the background of virtual anchor supplementation

• Shizhen Bai,

  Roles Conceptualization, Funding acquisition, Project administration, Resources

  Affiliation School of Management, Harbin University of Commerce, Harbin, China

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• Xiujin Gu,

  Roles Data curation, Formal analysis, Investigation, Methodology, Software, Visualization, Writing – original draft

  Affiliation School of Management, Harbin University of Commerce, Harbin, China

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• Na Xu,

  Roles Supervision, Writing – review & editing

  Affiliation College of Business Administration, Shandong Technology and Business University, Yantai, China

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• Jinjin Zheng,

  Roles Formal analysis, Software, Validation, Visualization

  Affiliation School of Management, Harbin University of Commerce, Harbin, China

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• Wenya Wu ,

  Roles Formal analysis, Methodology, Supervision, Validation, Writing – review & editing

  * E-mail: wuwenya2021@163.com

  Affiliation School of Management, Harbin University of Commerce, Harbin, China

  https://orcid.org/0009-0001-6667-2526

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• Man Jiang,

  Roles Conceptualization, Formal analysis

  Affiliation School of Management, Harbin University of Commerce, Harbin, China

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• Ning Xue

  Roles Formal analysis, Visualization

  Affiliation School of Management, Harbin University of Commerce, Harbin, China

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