Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies

• Chen-Yueh Chen,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Supervision, Validation, Writing – original draft, Writing – review & editing

  Affiliation Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan

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• Yi-Hsiu Lin,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Supervision, Validation, Writing – original draft, Writing – review & editing

  Affiliation Master Program of Sport Facility and Health Promotion, National Taiwan University, Taipei, Taiwan

  https://orcid.org/0000-0002-2557-2844

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• Che-Yi Yang ,

  Roles Conceptualization, Formal analysis, Investigation, Project administration, Supervision, Validation, Writing – original draft, Writing – review & editing

  * E-mail: 080336@mail.FJU.edu.tw

  Affiliation Department of Physical Education, Fu Jen Catholic University, New Taipei, Taiwan

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• Ya-Lun Chou,

  Roles Data curation, Formal analysis, Investigation, Writing – original draft, Writing – review & editing

  Affiliation Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan

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• Tzu-Yun Yeh

  Roles Data curation, Formal analysis, Investigation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan

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