Examining the impact of social media usage on start-ups performance: Mediating role of brand image

• Emmanuel Bruce ,

  Roles Conceptualization, Formal analysis, Investigation, Writing – original draft

  * E-mail: kinbuki100@outlook.com (EB); shurz2015@163.com (ZS)

  Affiliation School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China; Center for West Africa Studies of UESTC, Chengdu, China

  https://orcid.org/0000-0002-7811-0264

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• Zhao Shurong ,

  Roles Project administration, Supervision, Validation, Writing – review & editing

  * E-mail: kinbuki100@outlook.com (EB); shurz2015@163.com (ZS)

  Affiliation School of Public Administration, University of Electronic Science and Technology of China, Chengdu, China; Center for West Africa Studies of UESTC, Chengdu, China

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• John Amoah,

  Roles Formal analysis, Methodology, Software

  Affiliation Department of Marketing and Human Resource Management, KAAF University College, Kasoa, Ghana

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• Sulemana Bankuoru Egala,

  Roles Conceptualization, Methodology, Supervision, Writing – original draft

  Affiliation Department of Informatics, Faculty of ICT, SD Dombo University of Business and Integrated Development Studies, Bamahu, Ghana

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• Philip Adu Sarfo,

  Roles Formal analysis, Validation, Visualization

  Affiliation School of Management Engineering, Zhengzhou University, Zhengzhou, China

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• Bernard Ekow Baidoo,

  Roles Conceptualization, Writing – original draft

  Affiliation School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China; Center for West Africa Studies of UESTC, Chengdu, China

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• Dennis Akomanyi Darko,

  Roles Resources, Writing – review & editing

  Affiliation School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China; Center for West Africa Studies of UESTC, Chengdu, China

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• Luo Ailing,

  Affiliation School of Public Administration, University of Electronic Science and Technology of China, Chengdu, China; Center for West Africa Studies of UESTC, Chengdu, China

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• Ynag Yongxing

  Affiliation School of Public Administration, University of Electronic Science and Technology of China, Chengdu, China; Center for West Africa Studies of UESTC, Chengdu, China

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