Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding

• Tianchang Chen,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Validation, Writing – original draft

  Affiliation School of Humanities and Social Science, Yancheng Institute of Technology, Yancheng Jiangsu, China

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• Gao Liu ,

  Roles Data curation, Funding acquisition, Project administration, Resources, Supervision, Writing – review & editing

  * E-mail: liugao@ycit.edu.cn (GL); ysolangi@psu.edu.sa (YAS)

  Affiliation School of Humanities and Social Science, Yancheng Institute of Technology, Yancheng Jiangsu, China

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• Xin Sui,

  Roles Data curation, Investigation, Visualization, Writing – review & editing

  Affiliation School of Humanities and Social Science, Yancheng Institute of Technology, Yancheng Jiangsu, China

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• Yasir Ahmed Solangi

  Roles Formal analysis, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: liugao@ycit.edu.cn (GL); ysolangi@psu.edu.sa (YAS)

  Affiliation Renewable Energy Lab, College of Engineering, Prince Sultan University, Riyadh, Saudi Arabia

  https://orcid.org/0000-0003-2576-1730

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