Effects and functional mechanisms of digital fitness platforms on online fitness payment behavior under the perspective of “She-economy”

• Kaidi Zhang,

  Roles Conceptualization, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation School of Economy and Management, Xi’an Physical Education University, Xi’an, Shaanxi, China

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• Tao Yang ,

  Roles Conceptualization, Supervision

  * E-mail: 450380452@qq.com

  Affiliations School of Economy and Management, Xi’an Physical Education University, Xi’an, Shaanxi, China, School of Economics and Management, Shanghai University of Sport, Shanghai, China

  https://orcid.org/0009-0008-0751-8140

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• Zhipeng Liu,

  Roles Methodology, Writing – review & editing

  Affiliation School of Economics and Management, Shanghai University of Sport, Shanghai, China

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• Cuixia Yi,

  Roles Validation

  Affiliations School of Humanities and Social Science, Xi’an Jiaotong University, Xi’an, Shaanxi, China, Physical Education School, Shaanxi Normal University, Xi’an, Shaanxi, China

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• Yueyun Hou,

  Roles Data curation, Formal analysis

  Affiliation School of Leisure, Xi’an Physical Education University, Xi’an, Shaanxi, China

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• Tianyi Wu

  Roles Data curation, Investigation

  Affiliation School of Economy and Management, Xi’an Physical Education University, Xi’an, Shaanxi, China

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