How are brands associated by users in short videos—A study on the mechanism of user associations with brand placements in short videos based on signal theory

Open Access

Peer-reviewed

Research Article

Reader Comments (0)

Personality
Is the Subject Area "Personality" applicable to this article?

Thanks for your feedback.
Marketing
Is the Subject Area "Marketing" applicable to this article?

Thanks for your feedback.
Questionnaires
Is the Subject Area "Questionnaires" applicable to this article?

Thanks for your feedback.
Internet
Is the Subject Area "Internet" applicable to this article?

Thanks for your feedback.
Surveys
Is the Subject Area "Surveys" applicable to this article?

Thanks for your feedback.
Attention
Is the Subject Area "Attention" applicable to this article?

Thanks for your feedback.
Sleep
Is the Subject Area "Sleep" applicable to this article?

Thanks for your feedback.
Survey research
Is the Subject Area "Survey research" applicable to this article?

Thanks for your feedback.