Enhancing MaaS user satisfaction through strategic marketing: The synergy of sustainability and service experience

• LiYan Bu,

  Roles Resources, Supervision, Writing – review & editing

  Affiliation School of Art and Design, Shenyang Aerospace University, Shenyang, China

  ⨯
• Hong Chen,

  Roles Data curation, Writing – original draft

  Affiliation School of Art and Design, Shenyang Aerospace University, Shenyang, China

  ⨯
• WeiCheng Pan,

  Roles Data curation, Formal analysis

  Affiliation School of Art and Design, Shenyang Aerospace University, Shenyang, China

  ⨯
• HeSen Li

  Roles Conceptualization, Writing – review & editing

  * E-mail: riheoseon_sau@163.com

  Affiliation School of Art and Design, Shenyang Aerospace University, Shenyang, China

  https://orcid.org/0009-0006-2881-5510

  ⨯