How does habit strength affect reactions to warning labels? evidence from Chinese consumers’ choices of carbonated beverages

• Yulian Ding,

  Roles Conceptualization, Data curation, Formal analysis, Software, Writing – original draft

  Affiliation Institute of Western China Economic Research, Southwestern University of Finance and Economics, Chengdu, China

  https://orcid.org/0000-0002-4553-3383

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• Yue Yang,

  Roles Data curation, Validation, Writing – original draft

  Affiliation Institute of Western China Economic Research, Southwestern University of Finance and Economics, Chengdu, China

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• Yangyang Sun ,

  Roles Writing – original draft, Writing – review & editing

  * E-mail: syy0806@163.com

  Affiliations Zhejiang Province Key Think Tank: Institute of Ecological Civilization, Zhejiang A&F University, Hangzhou, China, College of Economics and Management, Zhejiang A&F University, Hangzhou, China

  https://orcid.org/0000-0003-0742-1417

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• Kevin Chen,

  Roles Methodology, Supervision

  Affiliation Center for Agricultural and Rural Development, Zhejiang University, Hangzhou, China

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• Lianfeng Hu

  Roles Conceptualization, Data curation

  Affiliation Industry Planning Division, Chengdu Municipal Bureau of Economic and Information Technology, Chengdu, China

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