Impacts of different interactive elements on consumers’ purchase intention in live streaming e-commerce

• Xiaoli Liu ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: shellysmart@126.com

  Affiliation College of Economics & Management, Zhejiang University of Water Resources and Electric Power, Hangzhou, People’s Republic of China

  https://orcid.org/0009-0009-9774-6944

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• Lei Zhang

  Roles Data curation, Funding acquisition, Investigation, Methodology, Resources, Software, Writing – review & editing

  Affiliations Publicity Department, China Jiliang University, Hangzhou, People’s Republic of China, School of Marxism, China University of Mining and Technology, Xuzhou, People’s Republic of China

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