Explaining motivational factors of employees’ behavior towards customers’ satisfaction using the theory of planned behavior

• Yeshwork Gizaw Zewdie,

  Roles Conceptualization, Data curation, Investigation, Methodology, Project administration, Validation, Writing – original draft, Writing – review & editing

  Affiliation Department of management, College of business and economics, University of Gondar, Gondar, Ethiopia

  https://orcid.org/0009-0005-5529-6720

  ⨯
• Demis Alamirew Getahun,

  Roles Methodology, Project administration, Supervision, Validation, Writing – review & editing

  Affiliation Department of management, College of business and economics, University of Gondar, Gondar, Ethiopia

  ⨯
• Yitayal Alemu Mengistu,

  Roles Data curation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Department of special needs and inclusive education, College of education, University of Gondar, Gondar, Ethiopia

  ⨯
• Sefinew Alemu Mekonnen ,

  Roles Formal analysis, Investigation, Methodology, Project administration, Software, Supervision, Validation, Writing – review & editing

  * E-mail: asefinew@gmail.com

  Affiliation Department of Veterinary Epidemiology and Public Health, College of Veterinary Medicine and Animals Sciences, University of Gondar, Gondar, Ethiopia

  https://orcid.org/0000-0001-5899-3269

  ⨯
• Missaye Mulatie Mengstie

  Roles Conceptualization, Methodology, Project administration, Visualization, Writing – review & editing

  Affiliation Department of Psychology, College of Social Sciences and the Humanities, University of Gondar, Gondar, Ethiopia

  ⨯