Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series

• Sheng Yuan,

  Roles Conceptualization, Funding acquisition, Writing – review & editing

  Affiliation School of Humanities and Arts, Ningbo University of Technology, Ningbo, China

  https://orcid.org/0000-0001-9865-0615

  ⨯
• Wei-Lun Huang ,

  Roles Formal analysis, Methodology, Writing – original draft

  * E-mail: huangwl@wzbc.edu.cn

  Affiliation School of Finance and Trade, Wenzhou Business College, Wenzhou, China

  https://orcid.org/0000-0002-3874-5601

  ⨯
• Zhihan Chen,

  Roles Data curation, Investigation, Resources

  Affiliation School of Finance and Trade, Wenzhou Business College, Wenzhou, China

  ⨯
• Hengbin Yin

  Roles Conceptualization

  Affiliation School of Finance and Trade, Wenzhou Business College, Wenzhou, China

  https://orcid.org/0000-0003-4783-2827

  ⨯