How traditional cultural load affects tourists’ purchasing intention of tourist souvenirs

• Qingxi Huang,

  Roles Investigation, Methodology, Project administration, Resources, Software, Writing – original draft, Writing – review & editing

  Affiliation College of History, Culture and Tourism, Gannan Normal University, Ganzhou City, Jiangxi Province, China

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• Dajun Yang,

  Roles Project administration, Resources, Software, Visualization, Writing – original draft, Writing – review & editing

  Affiliation School of Administration, North Sichuan Medical College, NanChong City, SiChuan Province, P.R. China

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• Yixin Xie,

  Roles Conceptualization, Validation, Writing – original draft, Writing – review & editing

  Affiliation College of History, Culture and Tourism, Gannan Normal University, Ganzhou City, Jiangxi Province, China

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• Fuqiang Tan ,

  Roles Project administration, Software, Supervision, Validation, Writing – original draft, Writing – review & editing

  * E-mail: tan-academic@hotmail.com

  Affiliation Research Center for Industry Digitalization, Huainan Normal University, Huainan City, AnHui Province, P.R. China

  https://orcid.org/0000-0002-0194-958X

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• Tingyue Kuang

  Roles Visualization, Writing – original draft

  Affiliation Faculty of Business, City University of Macau, Macao, China

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