-
Loading metrics
A social media competitive intelligence framework for brand topic identification and customer engagement prediction
-
Xingting Ju
Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing
* E-mail: xingting.ju@uir.ac.ma
Affiliation Department of Marketing & Strategy, Rabat Business School, International University of Rabat, Rabat-Salé, Morocco
⨯
https://orcid.org/0000-0002-6491-6216
A social media competitive intelligence framework for brand topic identification and customer engagement prediction
- Xingting Ju
x
- Published: November 25, 2024
- https://doi.org/10.1371/journal.pone.0313191