Traditional online and live-streaming dual-channel strategies and pricing policies

• Yue Yu,

  Roles Writing – original draft

  Affiliation College of Transportation Engineering, Dalian Maritime University, Dalian, China

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• Songshi Shao ,

  Roles Methodology

  * E-mail: shao_songshi@163.com

  Affiliation College of Naval Architecture and Ocean Engineering, Naval University of Engineering, Wuhan, Chian

  https://orcid.org/0009-0005-1290-5186

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• Mingli Yuan,

  Roles Writing – review & editing

  Affiliation School of Business Administration, Northeastern University, Shenyang, China

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• Minghe Sun

  Roles Writing – original draft, Writing – review & editing

  Affiliation Department of Management Science and Statistics, The University of Texas at San Antonio, San Antonio, Texas, United States of America

  https://orcid.org/0000-0001-8503-9761

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