Influence of the internet celebrity’ attributes of the host on the loyalty of users on live platforms

• Tingyu Cui,

  Roles Conceptualization, Resources, Supervision, Validation, Writing – review & editing

  Affiliations Jiangsu Modern Logistics Research Base of Business School, Yangzhou University, Yangzhou, China, School of Political Science and Public Administration, Suzhou University, Soochow University, Suzhou, China

  ⨯
• Panqian Dai ,

  Roles Conceptualization, Formal analysis, Methodology

  * E-mail: daipanqian@126.com

  Affiliation Jiangsu Modern Logistics Research Base of Business School, Yangzhou University, Yangzhou, China

  https://orcid.org/0009-0003-0282-9015

  ⨯
• Jing Xu,

  Roles Conceptualization, Data curation, Investigation, Methodology, Validation

  Affiliation Jiangsu Modern Logistics Research Base of Business School, Yangzhou University, Yangzhou, China

  ⨯
• Yixuan Lu,

  Roles Software

  Affiliation Jiangsu Modern Logistics Research Base of Business School, Yangzhou University, Yangzhou, China

  ⨯
• Wenxuan Wang

  Roles Formal analysis, Project administration, Validation, Writing – original draft

  Affiliation Jiangsu Modern Logistics Research Base of Business School, Yangzhou University, Yangzhou, China

  ⨯