The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model

• Chunrong Guo ,

  Contributed equally to this work with: Chunrong Guo, Xiaodong Zhang

  Roles Data curation, Formal analysis, Investigation, Methodology, Resources, Writing – original draft, Writing – review & editing

  Affiliation School of Economics and Management, Ningbo University of Technology, Ningbo, Zhejiang, China

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• Xiaodong Zhang

  Contributed equally to this work with: Chunrong Guo, Xiaodong Zhang

  Roles Data curation, Formal analysis, Funding acquisition, Methodology, Resources, Writing – original draft, Writing – review & editing

  * E-mail: 314149280@qq.com

  Affiliation School of Economics and Management, Inner Mongolia Agricultural University, Hohhot, Inner Mongolia, China

  https://orcid.org/0000-0001-9948-0128

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