Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode

• Jinrong Liu,

  Roles Conceptualization, Data curation, Formal analysis, Investigation

  Affiliation School of Economics and Trade, Shanghai Urban Construction Vocational College, Shanghai, China

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• Yanfen Zhang ,

  Roles Conceptualization, Investigation, Methodology, Resources, Software, Validation, Writing – original draft

  * E-mail: yfzhang@mail.dhu.edu.cn

  Affiliation Glorious Sun School of Business and Management, Donghua University, Shanghai, China

  https://orcid.org/0000-0001-6962-8873

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• Zhongmiao Sun

  Roles Resources, Supervision, Visualization, Writing – review & editing

  Affiliation School of Economics and Management, Shanghai Maritime University, Shanghai, China

  https://orcid.org/0000-0003-2530-8848

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