Why am I obsessed with viewing mukbang ASMR? The roles of mediated voyeurism and intertemporal choice

• Nan Jiang,

  Roles Conceptualization, Formal analysis, Methodology, Writing – original draft

  Affiliation Faculty of Business and Law, Taylor’s University, Selangor, Malaysia

  https://orcid.org/0000-0002-4410-6283

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• Kok Wei Khong,

  Roles Conceptualization, Funding acquisition, Project administration, Supervision

  Affiliations Faculty of Business and Law, Taylor’s University, Selangor, Malaysia, Business School, University of Nottingham, Ningbo, Zhejiang, China

  https://orcid.org/0000-0003-2603-1545

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• Mobai Chen ,

  Roles Funding acquisition, Methodology

  * E-mail: 02604@qust.edu.cn, 18562637820@163.com

  Affiliations School of Media, Qingdao University of Science and Technology, Qingdao, Shandong, China, School of Journalism and Communication, Shandong University, Jinan, Shandong, China

  https://orcid.org/0009-0001-3188-0368

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• Kim Leng Khoo,

  Roles Data curation, Visualization, Writing – review & editing

  Affiliation Faculty of Business and Law, Taylor’s University, Selangor, Malaysia

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• Jesrina Ann Xavier,

  Roles Investigation, Validation, Writing – review & editing

  Affiliation Sunway Business School, Sunway University, Sunway City, Malaysia

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• Manimekalai Jambulingam

  Roles Resources, Software

  Affiliation Faculty of Business and Law, Taylor’s University, Selangor, Malaysia

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