The lure of decentralized social media: Extending the UTAUT model for understanding users’ adoption of blockchain-based social media

• Anatoliy Gruzd ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: gruzd@torontomu.ca

  Affiliation Ted Rogers School of Management, Toronto Metropolitan University, Toronto, ON, Canada

  https://orcid.org/0000-0003-2366-5163

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• Alyssa Saiphoo,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Validation, Writing – original draft, Writing – review & editing

  Affiliation Ted Rogers School of Management, Toronto Metropolitan University, Toronto, ON, Canada

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• Philip Mai

  Roles Conceptualization, Formal analysis, Methodology, Supervision, Writing – original draft, Writing – review & editing

  Affiliation Ted Rogers School of Management, Toronto Metropolitan University, Toronto, ON, Canada

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