The influence of traceability label trust on consumers’ traceability pork purchasing behavior: Based on the moderating effect of food safety identification

• Zengjin Liu ,

  Roles Data curation, Formal analysis, Supervision, Validation, Writing – original draft

  * E-mail: liuzengjin200632@126.com (ZL); gengning@sdnu.edu.cn (NG)

  ¶‡ ZL and ZY are co-first authors on this work.

  Affiliation Shanghai Academy of Agricultural Sciences, Shanghai, China

  https://orcid.org/0000-0002-5871-0086

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• Zhuo Yu ,

  Roles Data curation, Formal analysis, Writing – original draft

  ¶‡ ZL and ZY are co-first authors on this work.

  Affiliation School of Management, Ocean University of China, Qingdao, Shandong, China

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• Jing Zhao,

  Roles Data curation, Formal analysis, Writing – original draft

  Affiliation School of Management, Ocean University of China, Qingdao, Shandong, China

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• Xibing Han,

  Roles Writing – review & editing

  Affiliation College of Public Administration, Shandong Normal University, Jinan, China

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• Caixia Li,

  Roles Writing – review & editing

  Affiliation Faculty of Environmental Science, Nagasaki University, Nagasaki, Japan

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• Ning Geng ,

  Roles Supervision, Validation

  * E-mail: liuzengjin200632@126.com (ZL); gengning@sdnu.edu.cn (NG)

  Affiliation College of Public Administration, Shandong Normal University, Jinan, China

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• Meilian Yu

  Roles Conceptualization, Funding acquisition, Writing – review & editing

  Affiliation Shanghai Academy of Agricultural Sciences, Shanghai, China

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