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Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone users
- Mohammed Arshad Khan,
- Syed Mohd Minhaj,
- Vivek,
- Mohammed Alhashem,
- Mohammed Kamallun Nabi,
- Mohd. Afzal Saifi,
- Asra Inkesar
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- Published: September 3, 2024
- https://doi.org/10.1371/journal.pone.0305631