Size-inclusive advertising in the Asian fashion market: Female consumers’ responses to a plus-size vs. Thin-size model in South Korea

• Sunwoo Kim,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Project administration, Resources, Software, Writing – original draft, Writing – review & editing

  Affiliation Research Institute of Human Ecology, Seoul National University, Seoul, South Korea

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• Su Jin Yang

  Roles Data curation, Funding acquisition, Methodology, Project administration, Writing – original draft, Writing – review & editing

  * E-mail: sjyang@sungshin.ac.kr

  Affiliation Department of Consumer Science & Living Culture Industry, Sungshin Women’s University, Seoul, South Korea

  https://orcid.org/0000-0002-2335-1861

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