Unveiling the adoption of metaverse technology in Bangkok metropolitan areas: A UTAUT2 perspective with social media marketing and consumer engagement

• Chaloempon Sritong ,

  Contributed equally to this work with: Chaloempon Sritong, Weerachon Sawangproh, Teerapong Teangsompong

  Roles Conceptualization, Data curation, Methodology, Resources, Validation, Writing – original draft, Writing – review & editing

  Affiliation Business Administration Program, School of Interdisciplinary Studies, Mahidol University (Kanchanaburi Campus), Kanchanaburi, Kanchanaburi Province, Thailand

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• Weerachon Sawangproh ,

  Contributed equally to this work with: Chaloempon Sritong, Weerachon Sawangproh, Teerapong Teangsompong

  Roles Formal analysis, Investigation, Methodology, Validation, Writing – original draft, Writing – review & editing

  Affiliation Conservation Biology Program, School of Interdisciplinary Studies, Mahidol University (Kanchanaburi Campus), Kanchanaburi, Kanchanaburi Province, Thailand

  https://orcid.org/0000-0002-6345-2034

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• Teerapong Teangsompong

  Contributed equally to this work with: Chaloempon Sritong, Weerachon Sawangproh, Teerapong Teangsompong

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: teerapong.tea@mahidol.edu

  Affiliation Business Administration Program, School of Interdisciplinary Studies, Mahidol University (Kanchanaburi Campus), Kanchanaburi, Kanchanaburi Province, Thailand

  https://orcid.org/0000-0002-5884-9766

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