Research on cooperative advertising strategies for dual channel supply chain of fresh agricultural products considering carbon reduction efficiency under retailer leadership

• Wenbo Wang ,

  Roles Formal analysis, Software, Visualization, Writing – original draft

  * E-mail: wwb0624@smail.sut.edu.cn

  Affiliation School of Management, Shenyang University of Technology, Shenyang, PR China

  https://orcid.org/0009-0003-3984-637X

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• Aimin Zhu,

  Roles Writing – review & editing

  Affiliation School of Management, Shenyang University of Technology, Shenyang, PR China

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• Lijuan Yu,

  Roles Formal analysis, Methodology, Writing – original draft

  Affiliation School of Management, Shenyang University of Technology, Shenyang, PR China

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• Hongjiang Wer

  Roles Writing – review & editing

  Affiliation School of Management, Shenyang University of Technology, Shenyang, PR China

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