Living the employer brand during a crisis? A qualitative study on internal employer branding in times of the COVID-19 pandemic

• Marthe Rys ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: marthe.rys@ugent.be

  Affiliation Department of Marketing, Innovation and Organisation, Ghent University, Ghent, Belgium

  https://orcid.org/0000-0003-1760-8736

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• Eveline Schollaert ,

  Contributed equally to this work with: Eveline Schollaert, Greet Van Hoye

  Roles Conceptualization, Supervision, Writing – review & editing

  Affiliation Department of Marketing, Innovation and Organisation, Ghent University, Ghent, Belgium

  https://orcid.org/0000-0002-8132-0473

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• Greet Van Hoye

  Contributed equally to this work with: Eveline Schollaert, Greet Van Hoye

  Roles Supervision, Writing – review & editing

  Affiliation Department of Marketing, Innovation and Organisation, Ghent University, Ghent, Belgium

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