Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

• Rui Sun,

  Roles Conceptualization, Funding acquisition, Supervision, Writing – original draft

  Affiliation School of Business Administration, Huaqiao University, Quanzhou, Fujian, China

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• Jiajia Zuo ,

  Roles Conceptualization, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: zuojiajia@stu.hqu.edu.cn

  Affiliation School of Business Administration, Huaqiao University, Quanzhou, Fujian, China

  https://orcid.org/0000-0003-4835-2059

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• Xue Chen,

  Roles Conceptualization, Data curation, Methodology, Validation

  Affiliation School of Business Administration, Huaqiao University, Quanzhou, Fujian, China

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• Qiuhua Zhu

  Roles Data curation, Validation, Visualization

  Affiliation School of Business Administration, Huaqiao University, Quanzhou, Fujian, China

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