Consumers’ risk perception, market demand, and firm innovation: Evidence from China

• Jing Cao,

  Roles Conceptualization, Data curation, Investigation, Methodology, Software, Writing – original draft, Writing – review & editing

  Affiliation School of Economics, Zhejiang University, Zhejiang, China

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• Haiwei Jiang,

  Roles Conceptualization, Methodology, Writing – review & editing

  Affiliation School of International Trade and Economics, Central University of Finance and Economics, Beijing, China

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• Xiaomeng Ren ,

  Roles Conceptualization, Methodology, Writing – review & editing

  * E-mail: xiaomengren@zju.edu.cn

  Affiliation Research Center for Regional Coordinated Development & China Academy of West Region Development, Zhejiang University, Zhejiang, China

  https://orcid.org/0009-0005-0518-9812

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• Jinchuan Shi

  Roles Conceptualization, Supervision

  Affiliation Center for Research of Private Economy, Zhejiang University, Zhejiang, China

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