Netographic narratives of user-generated travelogues on tourist destination image of Thailand

• Jinsheng (Jason) Zhu,

  Roles Conceptualization, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliations Faculty of International Education and Cooperation, Guilin Tourism University, Guilin, Guangxi, China, Faculty of Social Sciences, Visiting Scholar, Chiang Mai University, Chiang Mai, Thailand

  https://orcid.org/0000-0003-0586-1291

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• Ling Shan

  Roles Data curation, Formal analysis, Investigation, Methodology, Project administration

  * E-mail: lshan@shu.edu.cn

  Affiliation School of Journalism and Communication, Shanghai University, Shanghai, 200444, China

  https://orcid.org/0009-0008-9033-1001

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