The projection of Chinese University online image and social media engagement based on Bayesian model

• Dongmei Xia,

  Roles Conceptualization, Data curation, Methodology, Writing – original draft

  Affiliations School of Education Science, Xinjiang Normal University, Wulumuqi, China, Vocational Ability Development Research Center, Chongqing Institute of Engineering, Chongqing, China

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• Pengfei Zhao,

  Roles Formal analysis, Methodology, Software

  Affiliation Vocational Ability Development Research Center, Chongqing Institute of Engineering, Chongqing, China

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• Ji Wang,

  Roles Investigation, Resources, Writing – review & editing

  Affiliation Vocational Ability Development Research Center, Chongqing Institute of Engineering, Chongqing, China

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• Yingji Li

  Roles Validation, Writing – review & editing

  * E-mail: liyingji199@163.com

  Affiliation School of Humanities and Management, Yunnan University of Chinese Medicine, Kunming, China

  https://orcid.org/0009-0009-6420-5391

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