Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers

• Ahmed Abdulkareem Najm ,

  Roles Data curation

  ¶‡ AAN and SAS contributed equally to this work as first authors.

  Affiliation Department of Food Sciences, Faculty of Science and Technology, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia

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• Sarah Abdulkareem Salih ,

  Roles Data curation, Writing – original draft

  * E-mail: sarah_salih@upm.edu.my (SAS); shazrul@ukm.edu.my (SF); douglas.law@newinti.edu.my (DL)

  ¶‡ AAN and SAS contributed equally to this work as first authors.

  Affiliation Department of Architecture, Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

  https://orcid.org/0000-0003-2065-2092

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• Shazrul Fazry ,

  Roles Formal analysis

  * E-mail: sarah_salih@upm.edu.my (SAS); shazrul@ukm.edu.my (SF); douglas.law@newinti.edu.my (DL)

  Affiliations Department of Food Sciences, Faculty of Science and Technology, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia, Tasik Chini Research Center, Faculty of Science and Technology, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia

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• Douglas Law

  Roles Methodology

  * E-mail: sarah_salih@upm.edu.my (SAS); shazrul@ukm.edu.my (SF); douglas.law@newinti.edu.my (DL)

  Affiliation Faculty of Health and Life Sciences, Inti International University, Nilai, Negeri Sembilan, Malaysia

  https://orcid.org/0000-0002-7824-3542

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