Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin)

• Chuqi Wang ,

  Roles Conceptualization, Data curation, Investigation, Methodology, Resources, Writing – original draft, Writing – review & editing

  * E-mail: 2220017888@stuedent.must.edu.mo

  Affiliation Faculty of Humanities and Arts, Macau University of Science and Technology, Macao, China

  https://orcid.org/0000-0002-3600-0737

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• Zhiyu Li

  Roles Conceptualization, Data curation, Formal analysis, Resources, Writing – original draft, Writing – review & editing

  Affiliation Faculty of Humanities and Arts, Macau University of Science and Technology, Macao, China

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