Exploring the role of learning goal orientation, instructor reputation, parasocial interaction, and tutor intervention in university students’ MOOC retention: A TAM-TRA based examination

• Siyao Wang ,

  Contributed equally to this work with: Siyao Wang, Sang-Khee Lee

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Resources, Validation, Writing – original draft, Writing – review & editing

  Affiliation Department of Media Communication, Pukyong National University, Busan, Korea

  https://orcid.org/0009-0006-5056-1684

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• Sang-Khee Lee

  Contributed equally to this work with: Siyao Wang, Sang-Khee Lee

  Roles Supervision, Writing – original draft, Writing – review & editing

  * E-mail: lsngk@pknu.ac.kr

  Affiliation Department of Media Communication, Pukyong National University, Busan, Korea

  https://orcid.org/0000-0001-8837-4303

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