Effect of emotional factors on purchase intention in live streaming marketing of agricultural products: A moderated mediation model

• Tianming Han,

  Roles Conceptualization, Data curation, Methodology, Software, Writing – original draft

  Affiliation School of Economics and Management, North China Institute of Aerospace Engineering, Lang Fang, Hebei Province, China

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• Jing Han,

  Roles Formal analysis, Investigation, Resources, Writing – original draft

  Affiliation School of Economics and Management, North China Institute of Aerospace Engineering, Lang Fang, Hebei Province, China

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• Jia Liu,

  Roles Resources, Software, Writing – review & editing

  Affiliation School of Economics and Management, North China Institute of Aerospace Engineering, Lang Fang, Hebei Province, China

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• Weibao Li

  Roles Formal analysis, Investigation, Methodology, Supervision, Writing – review & editing

  * E-mail: liweibao042944@163.com

  Affiliation School of Economics and Management, North China Institute of Aerospace Engineering, Lang Fang, Hebei Province, China

  https://orcid.org/0000-0002-5251-5861

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